ASA Foundation Organisation Orientation
Founded in 2001, ASA Foundation is an Education & Empowerment NGO that aims to achieve behaviour change intervention directly through local schools and community-based project activities by mobilizing resources, materials and volunteers to develop sustainable sports-based social impact programs for vulnerable youth and adults worldwide.
ASA Foundation Organisation Background & Sustainability Strategy
Aligned to UN’s Sustainable Development Goals, ASA Foundation delivers sustainable sports-based education development projects across urban and rural areas in developing countries.
ASA Foundation focuses program intervention development on the following UN SDGs:
SDG 1 - No Poverty
SDG 2 - Zero Hunger
SDG 3 - Good Health & Well-being
SDG 4 - Quality Education
SDG 5 - Clean Water & Sanitation
SDG 10 - Reducing Inequality
SDG 11 - Sustainable Cities & Communities
SDG 12 - Responsible Consumption & Production
SDG 13 - Climate Action
SDG 16 - Peace, Justice, & Strong Institutions
SDG 17 - Partnerships for the Goals
ASA Foundation transforms vulnerable beneficiaries with and without disabilities through a combination of digital and traditional Training of Trainer (ToT) Master Training and Youth Development (YD) program intervention methodologies that focus on key education pillars such as Health, Hygiene Awareness & COVID-19 Prevention, Peace, Tolerance & Conflict Resolution, Building Resiliency, Gender Equality & Women Empowerment, Circular Economy & Waste Management, HIV AIDS Awareness, Life Skills & Community Capacity Building, Disaster Risk Reduction, Financial Literacy & Numeracy, STEM and Inclusive activities. The digital online learning platforms compliment the ToT and YD workshops that are implemented through participatory learning classroom seminars combined with outdoor practical sports-based empowerment activities. With a key focus on gender equality, diversity and inclusion, the programs aim to build the capacity of local adult teacher and community member groups to become ASA Foundation Master Trainers with the ability to deliver ASA Foundation education program activities that empower male and female youth beneficiaries on a long-term sustainable basis.
ASA Foundation conducts extensive, weekly, on-site, Mentoring together with Monitoring & Evaluation (M&E) activities that involves cross-sectional classroom theory (baseline/ pre, mid and end) testing combined with longitudinal observational studies, programming footage analysis, surveys and video-based interview feedback that measures project outputs such as student and teacher attitudes, behaviours, feelings, beliefs and knowledge. ASA Foundation uses M&E indicators, such as Behaviour Change Self-viewing and Others’ viewing, that are approved by international donors and NGOs.
Post-Project Sustainability Strategy
As part of overall project sustainability strategies and leaving legacies in target areas, ASA Foundation continues conducting non-funded mentoring combined with M&E activities beyond program completion dates by setting up long-term WhatsApp, Line and Facebook tracking forums, regular Zoom meeting calls and periodic site visits.
Furthermore, ASA Foundation provides additional development and livelihood opportunities through the recruitment, training and employment of talented adult beneficiaries to become ASA Foundation Master Trainers for future projects together with the selection of youth, teachers and community members enrolled in overseas scholarship programs supported by partners such as the British Embassy, British Council, PFSA and the U.S. Embassy.